During our Visual Studies week we got a really interesting brief for an assignment which involved food photography. Myself and two other friends from the class got together and all did the assignment one afternoon. I loved this project! It was so nice to do something completely different as I had never done anything like it. We had to photograph the ingredients which would have been used in recipes. I went with an Italian theme. Using a puree creamy tomato soup for my starter, mushroom pasta for the main and a strawberry sorbet for my dessert. We all had such fun doing the models hairstyles and make up to suit the different recipes. All of my ingredients were photographed raw as they hadn't been cooked yet. Luckily our friend is an amazing, young and upcoming photographer who has all the equipment and lighting for a perfect photo shoot. He was able to give me helpful advice and fresh ideas on how to shoot the different food. I used my friend Jordyn for the modeling of the food and she looked beautiful in the shoot! I'm very pleased with how my photos came out and really enjoyed doing this assignment.
Wednesday, August 10, 2011
Friday, August 5, 2011
UPDATE
This week has been the final week for sewing our fifth garment for our graduation collection. For this outfit I incorporated a mix of brown and cream for the main part of my outfit and a touch of blue for the detail in the topstitching. I loved making this outfit because it has more of an elegant and girly appeal. I made a stretch, long sleeve top in nude brown with blue topstitching and eyelets and blue stretch string for the lace up. For the bottom half of my outfit I made a cream circle skirt which is very feminine. It is high waisted and full length to the floor with a lot of volume. This week I have also been working on my food photography assignment. A friend who happens to be a brilliant photographer was able to help me with my photographs which I am so happy with, they look amazing! Photos will be uploaded soon!
Thursday, July 28, 2011
AFI CAPE TOWN FASHION WEEK, STEFANIA MORLAND
As you all know Cape Town’s fashion week was held at the CTICC, and I was lucky enough to get a ticket to see the Stefania Morland show, which took place on the final night of fashion week. The crowd itself was interesting, filled with really stylish and fashionable people waiting to see the collection. Movements and the colours of birds inspired the collection. It was eye catching and really inspiring for me, as an aspiring designer too see how the movement of clothing on the runway can look so effective. I loved her collection, the different fabrics that were used, amazing chiffons that created movements throughout her collection garments. The colour scheme consisted of shades of neutrals; gold, greys and toffee browns which looked exquisite on the runway. It was encouraging to see such talent amongst South Africa and the designers.
Photo's taken from AFI Cape Town's Fashion week web address.
Tuesday, July 19, 2011
second complete outfit for my collection.
Monday, July 18, 2011
Beginning Of Second Semester.....
My internship with South African designer, Jenni Button went very over the holidays. She is an amazing and driven woman. She really inspired me and I was able to learn a lot from her. Pictures will follow. The holiday went by extremely quickly with so much to do, sewing and what not. Already back at FEDISA and ready to take on the fresh semester with new eyes and hopefully large amounts of ambition.
Monday, May 30, 2011
Background on well-known South African designer - Jenni Button.
Its a near three weeks until the end of term and everyone seems to be getting quite excited for the upcoming holidays. During the holidays I will be doing an internship with Jenni Button which I'm really looking forward to. By the end of the holidays we should be at least halfway through our collections, having done four complete outfits.
Jenni Button first started out with a career in advertising and graphic design where she studied in Port Elizabeth. She left this promising career in advertising to follow her dream. Fashion is a fickle business and no one knows it better than one of South Africa’s top designers. She was able to launch her signature minimalist clothing range in 1984. Within a few years, Jenni Button was established as one of South Africa’s leading fashion labels. In 1997 a business decision was made to sell 70% of Jenni Button (Pty) Ltd to The Platinum Group, however this left Button with a remaining 30% of shares that were promised to her. This company also sued her for using her name to market her new clothing label Philosophy by Jenni Button. She was barred from attaching her name to a clothing brand in South Africa again.
However since then Button has flourished in many areas of design. The Philosophy label has a loyal following in the United Kingdom, she has also registered Jenni Button Jewellery, Jenni Button Interiors and furnishings, Ready to wear, Bridal Couture and Architectural alterations. I’m excited to learn from such a well-known and talented designer during the course of the July holidays. I am interested to see her outlook on the fashion world and if she has any advice for me as a young, aspiring designer.
"I will always love fashion and the rag trade, but I want to move into other creative fields now," Jenni Button, Entrepreneur magazine.
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